Sunday, June 6, 2004: Las Vegas…

Merit Diamond corporation officially unveiled the first custom made (:30) commercial spot for the Sirena Collection at an exclusive publicized gala on the last day of the JCK Jewelry Show in Las Vegas, Nevada. This commercial spot is the first ever TV spot produced for a specific line within the jewelry world.

The function was an invite-only event and featured the commercial spot continuously running throughout, along with the official Sirena Spokesperson, Adrianne Curry, who was at the function socializing with all the guests.

The event took place at the top restaurant Aqua Knox, located in the Venetian Hotel, where the JCK Jewelry show takes place every year.